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Business Development Manager – Playgrounds

Position details

Reference number

WT-Sales-Playgrounds-2026

Date posted

2 July 2026

Location

Sofia

Company

Walltopia

Department

Sales

Experience level

Mid-level

Type of job

Open position

We are Walltopia, and we believe that success never comes as a surprise. Nor does it depend on something outside our control. For the past 28+ years, we have built a reputation as the world's leader in designing and manufacturing climbing walls and active entertainment solutions. We are driven by results and win through innovation, dedication, attention to detail, and a deep knowledge of our customers.
We are expanding our team and are looking for Business Development Manager to join our team and support us in expanding and maximizing the market potential for our Playgrounds.

What You’ll Be Doing

  • Build and own a diverse B2B client network: Target and develop lasting relationships with landscape architects, urban planners, municipal authorities, school districts, leisure parks, and real estate developers.
  • Drive consultative sales and navigate public tenders: Influence playground specifications early in the design phase. Identify public and private project opportunities, manage complex tender processes, and negotiate commercial terms.
  • Manage complex, project-based sales cycles: Prepare tailored proposals that communicate play value, spatial planning concepts, and total cost of ownership. Keep all opportunities, communications, and technical specifications up to date in the CRM.
  • Cross-functional technical coordination: Collaborate directly with HQ industrial designers, structural engineers, and production teams to ensure custom and standard playground concepts meet regional safety standards (e.g., EN 1176, ASTM), client budgets, and production timelines.
  • Expand global reach via partnerships: Identify, onboard, and manage local sales agents and regional distributors who can scale our playground division in new markets.
  • Travel and represent the brand: Attend targeted international trade shows (e.g., IAAPA, FSB, landscape architecture expos), conduct on-site project evaluations, and deliver presentations to diverse stakeholder groups.

What We’re Looking For

  • Industry Experience: Proven B2B sales or business development experience in playground equipment, urban furniture, landscape architecture, commercial real estate, or construction.
  • Target Audience Expertise: Deep understanding of selling to both the public sector (municipalities, public procurement) and private commercial entities.
  • Technical Aptitude: Ability to read technical drawings and site plans. Familiarity with playground safety standards (EN 1176, ASTM) is a strong advantage.
  • Strategic & Proactive Mindset: Self-driven ability to identify new markets, build sales channels from the ground up, and implement growth strategies.
  • Communication Skills: Highly developed presentation and negotiation skills, capable of pitching complex, high-value projects to boards or city councils.
  • Language: Excellent command of English, written and spoken. Additional foreign languages are a strong plus.
  • Education: A Technical, Engineering, or Landscape Architecture background is highly preferred.
  • Mobility: Readiness to travel internationally as required by project and market needs.

If you recognize yourself in this role, don't hesitate to apply.

Apply now
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