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Digital Marketing Specialist

Position details

Date posted

20 September 2022

Location

Sofia

Company

Walltopia

Department

Marketing

Experience level

Intermediate

Type of job

Open position

We are Walltopia and we believe that success never comes as a surprise. Or that it depends on something else outside of our control for that matter. And we have proved this for the last 24+ years making a name as the world’s leader in the design and manufacturing of climbing walls and active entertainment solutions. We got there with hard work, focused efforts, and an in-depth understanding of our products and the industries we operate in. Not by chance. We are driven by results and we win through innovation, dedication, attention to detail, and profound knowledge of our customers; by taking responsibility for what we do and the way we do it.

We never say we are a good fit for everyone. We are not and that’s O.K.

But if you are one of those rare breeds who run away from empty, monotonous roles, and instead, you are excited to solve real problems in an environment that values results more than promises, then hey, you might like it here.

We are now looking for a Digital Marketing Specialist to support our team in traffic generation, nurturing and customer acquisition across all company's websites & social media channels.

The Digital Marketing Specialist will:

  • Dеsign, develop, implement аnd evaluate the effectiveness of marketing strategies to attract customers to the company’s website(s) and other online communication channels;
  • Use Google Analytics and other digital media platforms to set, monitor, and optimize the performance of digital marketing campaigns;
  • Design and maintain social media presence;
  • Propose and adapt to new digital marketing opportunities;
  • Recommend data-driven improvements by using analytics and market trends;
  • Conduct digital audience research to suggest which media channels and tactics to be applied to effectively reach target groups;
  • Analyzing data and set up test plans to improve campaigns outcomes;
  • Coordinate different digital platforms to create a unified user experience;
  • Ensure that all digital platforms are integrated and in line to reach the marketing goals
  • Create and monitor digital marketing budget;
  • Assist with other tasks as required.

To excel in this job, we expect as a minimum:

  • 2+ years of experience in a position of Digital Marketing Specialist or similar will be considered a strong advantage;
  • Excellent understanding of the mechanics of digital marketing;
  • Thorough understanding of Google Analytics & Google AdWords;
  • Profound experience in working with Joomla and WordPress and basic understanding of HTML;
  • Proven track record of successfully executed SEO & PPC campaigns;
  • Proficient knowledge with email marketing platforms such as Acy mailing, Mautic, Mailchimp;
  • Fluency in English - a second language will be considered an advantage;
  • A high level of personal discipline and the ability to set priorities and work within deadlines;
  • Strong verbal and written communication skills;
  • Hands-on attitude with analytical thinking and attention to details;
  • Time management skills.

What's in it for you:

  • Professional development in the worlds’ leading company in the design and production of climbing walls and active entertainment;
  • Flexible start of the working day ( 7:00 - 10:00 );
  • Friendly working atmosphere and regular team events;
  • State-of-the-art office;
  • 80 BGN monthly food vouchers;
  • Complimentary “Introduction to climbing” course;
  • Unlimited membership for Walltopia Climbing Center.

Joining us you will work in a dynamic and demanding environment that will give you a great opportunity to learn, develop and build new skills and get a good understanding of what it takes to be a world leader in our industry.

Тo apply, please submit your CV and a short cover letter by pressing the 'Apply" button below.

Only shortlisted applicants will be contacted for an interview. All applications will be treated with strict confidentiality.

Apply now
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